Research
After our initial consultation with
the client we had determined the scope
of the project, we looked at similar
institutions especially in Florida. We
also needed to look at any other
known uses of the name “St.
Cloud” and its history. From
this in-depth research we can avoid
looking like anything else already
in the market and find the right
image to define the brand that is
right for the hospital. |
| Click
here to see some of this research |
|
The
Design Process
This process is described in detail on
the “whats'
included” page. Our creative
abilities take us to many different potential
solutions - each one a distinct concept
that also has the possibility of several
sub-variations within.
|
Symbol
Development
The symbols that we suggested ran
a wide spectrum of ideas and are
presented here only in part.
Font Choice
We have access to thousands of
fonts and will explore with each
client those that fit the brand
that we are creating.The style that
is chosen has alot to say about
the look of the logo. |
| Click
to see St. Cloud choices. |
|
When
the logo design was completed all files required
for printing were produced - 
