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SEO in Orlando for Daycare |
Orlando SEO - Kids 'R' Kids |
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| Expanding In A Down Economy! |
| Internet Marketing Becomes Crucial |
Christy Delk of Kids 'R' Kids Waterford in East Orlando is no stranger to marketing a business successfully. After all, her main facility just celebrated 10 years in business and her staff watches over around 400 kids a day! She saw an opportunity to better serve the residents of a nearby residential development center - Avalon Park, by opening a new center right in the center of everything in the commercial district. |
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| Christy has extensive marketing experience and had handled everthing it took to fill her center every year. She used community events, newspapers, direct mail and magazines quite successfully. |
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When Kids 'R' Kids decided to expand to another location and also add full private Kindergarten the same year, Christy knew that she had to get more out of her website! |
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What To Do When Your Site Is Broken? |
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Fix It Quick! |
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At our initial meeting with KRK they showed us a web site that was several years old and had been done by "a friend." Immediately we ran some diagnostics and found that their Flash intro had been blocking any indexing of the site by Google for years, and in fact the site did not work at all on a Firefox browser. |
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Coming up on a big expansion with an inadequate website required some quick fixes. We got the website design in working order and then developed an internet marketing plan to capture leads quickly. |
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Our Keyword Tools identified the top search strings that would bring in the most qualified traffic to the site. We then took the campaign to "local search" and positioned KRK at the top of many map searches in Orlando. |
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Some of our Pg. 1 results for Kids 'R' Kids |
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40 Google First Page Organic Results! |
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orlando vpk
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east orlando kindergarten |
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Plus we have 70 total Bing & Yahoo
First Page Organic Results for KRK! |
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Check out Screenshot of actual resuts from our Search Engine tracking software |
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YellowPages.com is in our way! |
| Looking at the competition for search results in the child care industry, we quickly discovered that the top results are dominated by the directory style sites like yellowpages.com, superpages.com and many others. So we needed to play that game too. Christy had established listings on most of the sites already, but they were out of date, missing information and most importantly - they had very few ratings. So we got a willing group of fans together (all parents) and made sure every directory had enough ratings so that our child care center would also be found by those web searchers that chose to use a directory to find a child care center in Orlando. |
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