We have down-to-earth common sense advice when it comes to
branding and what it really can accomplish. If your company has
been operating for any length of time, you already have a percieved brand.
Every interaction that your customer has with your people, your marketing
and your products influences the brand experience. Many times "who" your
company is does not line up well with the image reflected in your logo.
Simply put, your logo design is the visual personification of your brand.
It is the image that calls to mind all experiences and interactions
that your company has and becomes your "brand" identity. |
