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SEO for SafeSlider.com - Security Product |
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| National Roll-out of New Safety Product |
| This Requires First Page Google Results |
| When Rob June of SafeSlider.com decided to go national with sales of his sliding door locks, he knew that the internet had to be the vehicle to accomplish the national sales levels that he needed. |
This was a primarily a B2C model so it would require that we achieve very high rankings with search strings that would bring in sales. The site was designed to appeal to young families that are concerned with childproofing and families that may be concerned with security.
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The product was something that there was a demand for, we just needed to connect with those who were looking for us! First we invested in a PPC Adwords campaign to identify exactly what terms we needed to optimize the pages for in order to bring in the traffic and create the sales. |
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The site began to generate traffic and sales almost immediately and it has increased steadily in the two months that we have been up. |
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We are on the first page of Google or Bing
Nationally for: |
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"Sliding Door Locks"
"Patio Door Locks"
"Child Proof Sliding Door Locks"
"Child Proof Patio Door Locks" |
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Beyond SEO Orlando - Internet Marketing |
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Links - Social - Directories - Blogging |
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For Safeslider.com we have and ongoing effort to be seen on the internet as many places as possible. We joined directories for childproofing and security, look for appropriate linking strategies to other related sites and we post daily on news, parenting, home security and community blogs. Anywhere else it makes sense to spread the word will add to our net of influence and increase our link popularity, a key ingredient in good Google ranking. Social sites are also a tremendous place to tell lots of people about what you are doing and hope that they tell others. |
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How Long Do You Need To Do SEO? |
| Reaching the top of the search engines is not one of those "do it and be done with it" type of projects, it is an ongoing process that requires attention and adjustment as long as you intend to continue staying on the search results. Don't forget, there is a world of competition doing everything they can to knock those at the top off the page so they can take the spot! Once your site is optimized properly for the key words that you choose to compete on, maintenance, analytics and competitive upgrading will be needed to preserve and build on your ranking. |
| SEO Requires The Right Tools |
Search Engine Optimization software that we use at BrandTastic can analyze our clients competition and tell us what we need to do to get ahead of them on the search engine results. One tool will tell us exactly who links to them and the value of the links they have, another tool can tell us where we stand in the Google rankings when the site in question is not in the first few pages. For instance when we began with SafeSlider.com they were a completely new site, so of course they were no where to be found - not even in the first 50 pages of Google (500 results). By the end of our first 3 weeks on line we jumped into the top 500 coming in at 146, 2 weeks later the site jumped to high on the second page at position 12. After only 3 months online, now we are actually ranking 1, 2 or 3 for our primary list of targeted keywords! Now we have decided to go after even tougher targets by trying to rank with "sliding door lock" without the qualifier of "child proof" - currently we made it to the first page in position #7 and we are waiting on Googles next indexing to see if we move up to a top first page position. It can be done, with the correct mix of content, links and time. |
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